StockDecksBritish American Tobacco vs Imperial Brands
British American Tobacco p.l.c. (BATS.L) and Imperial Brands PLC (IMB.L) · Consumer Defensive
As of 24 October 2026, British American Tobacco has a StockDecks Fundamental Score of −1 (grade C) and Imperial Brands −2 (grade C), on a −100 to +100 scale. British American Tobacco rates higher on Financial Health, Profitability and Valuation; Imperial Brands rates higher on Growth.
| Rating | BATS.L | IMB.L |
|---|---|---|
| Fundamental Score | -1Grade C | -2Grade C |
| Financial Health | -16 | -30 |
| Profitability | +51 | +49 |
| Growth | -69 | -55 |
| Valuation | +30 | +26 |
Both companies are measured against the same Consumer Defensive benchmarks, so their scores compare directly. Scores describe each company as it stands; they are not forecasts or recommendations.
The measures side by side
Each figure is the latest reported value; the number beneath is how it scores on the −100 to +100 scale. A dash means no genuine figure is available. Tap a measure’s name for a plain-English explanation.
Financial Health
| Measure | BATS.L | IMB.L |
|---|---|---|
| Debt to equity | 0.72×+25 | 2.44×-65 |
| Current ratio | 0.84×-30 | 0.7×-54 |
| Quick ratio | 0.48×-58 | 0.31×-89 |
| FCF / Total debt | 0.1×-30 | 0.22×+19 |
Profitability
| Measure | BATS.L | IMB.L |
|---|---|---|
| Gross margin | 82.7%+98 | 36.3%+38 |
| Operating margin | 34.9%+98 | 16%+68 |
| Net margin | 25%+98 | 9%+44 |
| Return on equity | 13.4%+31 | 37.2%+97 |
| Gross profit / assets | 19.6%-4 | 24.4%+8 |
| Asset turnover | 0.23× | 1.12× |
Growth
| Measure | BATS.L | IMB.L |
|---|---|---|
| Revenue growth (YoY) | 1.4%-24 | 4.9%+24 |
| Earnings growth (YoY) | -28.6%-92 | -38.2%-94 |
| Earnings growth (Q) | -29.3%-92 | -41.2%-94 |
Valuation
| Measure | BATS.L | IMB.L |
|---|---|---|
| P/E (trailing) | 15.23×+54 | 13.43×+74 |
| Forward P/E | 11.46×+90 | 776.61×-100 |
| PEG ratio | 1.49×+1 | 0.79×+90 |
| Price/Book | 2.06×+42 | 562.44×-100 |
| Price/Sales | 3.7×+39 | 1.11×+92 |
| EV/EBITDA | 11.49×+45 | 8.47×+84 |
| FCF yield | 3.7%-7 | 11.7%+92 |
Key figures
| BATS.L | IMB.L | |
|---|---|---|
| Industry | Tobacco | Tobacco |
| Market cap | £95.3B | £21.5B |
| Dividend yield | 5.53% | 5.83% |
| Payout ratio | 83.44% | 75.41% |
| Beta | 0.10 | 0.15 |
About the companies
British American Tobacco. British American Tobacco p.l.c. provides tobacco and nicotine products to consumers in the United States, Europe, Latin America, Canada, the Asia-Pacific, the Middle East, Central Asia, Caucasus, and Africa. Full British American Tobacco rating
Imperial Brands. Imperial Brands PLC, together with its subsidiaries, manufactures, imports, markets, and sells tobacco and tobacco-related products in Europe, the Americas, Africa, the Asia, Australasia, and internationally. Full Imperial Brands rating
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These figures were captured on 24 October 2026. StockDecks shows the current numbers, plus Hype, Analyst Upside, Trend Signals and Insider Track, all free.