Consumer Defensive · Tobacco
Each rating is built from the measures listed beneath it. Values are the latest reported figures; the rating beside each one is how that measure scores on our −100 to +100 scale.
Debt levels, liquidity and how solid the balance sheet looks.
| Debt to equity | 0.72 × | -95 |
| Current ratio | 0.84 × | -30 |
| Quick ratio | 0.48 × | -58 |
| FCF / Total debt | 0.1 × | -30 |
| Buybacks vs new shares | Bought back 1.2B GBP of its own shares last year | +11 |
Margins, and the returns being earned on the capital employed.
| Gross margin | 82.7 % | +98 |
| Operating margin | 34.9 % | +98 |
| Net margin | 25 % | +98 |
| Return on equity | 13.4 % | +31 |
| Gross profit / assets | 19.6 % | -4 |
| Asset turnover | 0.23 × | — |
| Profit vs cash flow | 7.8B GBP profit, generated 6.3B GBP cash | -17 |
The direction and pace of revenue and earnings.
| Revenue growth (YoY) | 1.4 % | -24 |
| Earnings growth (YoY) | -28.6 % | -92 |
| Earnings growth (Q) | -29.3 % | -92 |
What you pay relative to what the business actually delivers.
| P/E (trailing) | 15.19 × | +54 |
| Forward P/E | 1142.6 × | -100 |
| PEG ratio | 1.49 × | +1 |
| Price/Book | 205.8 × | -100 |
| Price/Sales | 3.69 × | +39 |
| EV/EBITDA | 11.51 × | +45 |
| FCF yield | 3.7 % | -7 |
| Sector | Consumer Defensive |
| Industry | Tobacco |
| Market cap | $95.0B |
| Dividend yield | 5.52% |
| Payout ratio | 83.44% |
| Beta | 0.10 |
British American Tobacco p.l.c. provides tobacco and nicotine products to consumers in the United States, Europe, Latin America, Canada, the Asia-Pacific, the Middle East, Central Asia, Caucasus, and Africa.
The figures above were captured on 20 October 2026. Open BATS.L in StockDecks for the current numbers, plus the four ratings it doesn't show here — Hype, Analyst Upside, Trend Signals and Insider Track — all free.
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