StockDecksApple vs Microsoft
Apple Inc. (AAPL) and Microsoft Corporation (MSFT) · Technology
As of 24 October 2026, Apple has a StockDecks Fundamental Score of +27 (grade B+) and Microsoft +36 (grade B+), on a −100 to +100 scale. Apple rates higher on Financial Health; Microsoft rates higher on Profitability, Growth and Valuation.
| Rating | AAPL | MSFT |
|---|---|---|
| Fundamental Score | +27Grade B+ | +36Grade B+ |
| Financial Health | +38 | +27 |
| Profitability | +50 | +67 |
| Growth | +62 | +71 |
| Valuation | -44 | -21 |
Both companies are measured against the same Technology benchmarks, so their scores compare directly. Scores describe each company as it stands; they are not forecasts or recommendations.
The measures side by side
Each figure is the latest reported value; the number beneath is how it scores on the −100 to +100 scale. A dash means no genuine figure is available. Tap a measure’s name for a plain-English explanation.
Financial Health
| Measure | AAPL | MSFT |
|---|---|---|
| Debt to equity | 0.78×+19 | 0.29×+64 |
| Current ratio | 1×0 | 1.23×+21 |
| Quick ratio | 0.81×+2 | 1.1×+38 |
| FCF / Total debt | 1.28×+98 | 0.13×-13 |
Profitability
| Measure | AAPL | MSFT |
|---|---|---|
| Gross margin | 48.7%-23 | 67.9%+58 |
| Operating margin | 32.6%+76 | 45.1%+94 |
| Net margin | 27.6%+90 | 40.3%+95 |
| Return on equity | 148.8%+100 | 34%+92 |
| Gross profit / assets | 54.3%+61 | 29.7%+19 |
| Asset turnover | 1.16× | 0.44× |
Growth
| Measure | AAPL | MSFT |
|---|---|---|
| Revenue growth (YoY) | 16.4%+38 | 17.7%+46 |
| Earnings growth (YoY) | 28.7%+67 | 31.7%+78 |
| Earnings growth (Q) | 27.1%+80 | 31.3%+90 |
Valuation
| Measure | AAPL | MSFT |
|---|---|---|
| P/E (trailing) | 39.88×-15 | 29.22×+18 |
| Forward P/E | 36.33×-23 | 22.13×+41 |
| PEG ratio | 2.79×-77 | 1.69×-11 |
| Price/Book | 47.25×-100 | 8.81×-91 |
| Price/Sales | 10.87×-15 | 11.74×-20 |
| EV/EBITDA | 30.35×-37 | 20.32×-1 |
| FCF yield | 2.1%-42 | 0.4%-80 |
Key figures
| AAPL | MSFT | |
|---|---|---|
| Industry | Consumer Electronics | Software - Infrastructure |
| Market cap | $5.07T | $3.89T |
| Dividend yield | 0.31% | 0.75% |
| Payout ratio | 12.04% | 19.83% |
| Beta | 1.07 | 1.10 |
About the companies
Apple. Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. Full Apple rating
Microsoft. Microsoft Corporation, a technology company, develops and supports a portfolio of technology solutions for individuals and businesses worldwide. Full Microsoft rating
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These figures were captured on 24 October 2026. StockDecks shows the current numbers, plus Hype, Analyst Upside, Trend Signals and Insider Track, all free.