Communication Services · Advertising Agencies
Each rating is built from the measures listed beneath it. Values are the latest reported figures; the rating beside each one is how that measure scores on our −100 to +100 scale.
Debt levels, liquidity and how solid the balance sheet looks.
| Debt to equity | 2.58 × | -91 |
| Current ratio | 0.87 × | -24 |
| Quick ratio | 0.87 × | +8 |
| FCF / Total debt | 0.1 × | -28 |
| Buybacks vs new shares | Bought back 97M GBP of its own shares last year | +4 |
Margins, and the returns being earned on the capital employed.
| Gross margin | 15.9 % | -94 |
| Operating margin | 4.1 % | -91 |
| Net margin | -1.8 % | -94 |
| Return on equity | -6.6 % | -94 |
| Gross profit / assets | 8.9 % | -30 |
| Asset turnover | 0.56 × | — |
| Profit vs cash flow | 215M GBP loss, generated 724M GBP cash | — |
The direction and pace of revenue and earnings.
| Revenue growth (YoY) | -4.4 % | -85 |
| Earnings growth (YoY) | -57.5 % | -96 |
| Earnings growth (Q) | -56.8 % | -96 |
What you pay relative to what the business actually delivers.
| Forward P/E | 712.96 × | -100 |
| PEG ratio | 4.26 × | -94 |
| Price/Book | 163.58 × | -100 |
| Price/Sales | 0.32 × | +93 |
| EV/EBITDA | 16.11 × | -5 |
| FCF yield | 17.5 % | +96 |
| Sector | Communication Services |
| Industry | Advertising Agencies |
| Market cap | $4.3B |
| Dividend yield | 3.72% |
| Payout ratio | 113.87% |
| Beta | 0.74 |
WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe.
The figures above were captured on 20 October 2026. Open WPP.L in StockDecks for the current numbers, plus the four ratings it doesn't show here — Hype, Analyst Upside, Trend Signals and Insider Track — all free.
Premium adds the Full Score and Custom Score, which combine these fundamentals with the other ratings into a single number.